Terrible news… A true legend has passed away. When you see who it was, you’ll be moved to tears…

readers become more informed consumers of online content and avoid falling victim to misinformation.

The Anatomy of a Viral Clickbait Headline

At first glance, a headline such as:

“Terrible news… A true legend has passed away. When you see who it was, you’ll be moved to tears…”

appears simple.

However, it contains several psychological triggers working continue reading …