Terrible news… A true legend has passed away. When you see who it was, you’ll be moved to tears…

together.

Mystery

The identity of the person is intentionally withheld.

Readers immediately want to know who the headline is referring to.

Emotion

Words such as “terrible news” and “moved to tears” create an emotional response before any facts are presented.

Urgency

The wording suggests that something significant has happened and that readers need to know continue reading …