The Surprising Story Behind Heinz’s Famous “57” and Why It Still Appears on Every Bottle

what caught his attention. Instead, it was the number. Heinz immediately realized that certain numbers have a unique ability to stick in people’s minds. At the time, his company already produced far more than 57 products, so choosing that number was not about accuracy. Instead, it was about creating a message that felt memorable, distinctive, and easy continue reading …